Boohoo embraces plus size fashion

Over the last two years I have written down a list of brands I wanted to see design plus size clothing. In my top five was Boohoo.com, a brand which offers on trend, edgy looks at bank account friendly prices. When the news broke about the collection, excitement at Style Me Curvy HQ would have to be an understatement. I have wanted to shop on their online store for so long, but unfortunately my size option wasn’t available. I was extremely curious as to how they would develop the collection. Would it be a cool and fashion worthy as its main stream collection? Would the price bracket be increased, which happens regularly with other brands.

When their Lookbook landed to my inbox, my prayers were answered. Boohoo have kept in line with their ethos, ‘to express yourself through fashion’. They have embraced short skirts, skinny jeans, playsuits, pastels and prints of every kind. It’s a collection which screams style has no size with the majority of items under £35/€40. Hurrah! I applaud the collection in so many ways and I really hope other brands take inspiration from this, showcasing items that can easily be adapted for bigger sizes .

Size ranges between 16-24. You can check out more of their collection below or online here 

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